Most early-stage founders treat marketing as something that comes after product-market fit. This workshop makes the case for starting with positioning — and shows how to build the channels you own before spending a dollar on advertising. Led by Sarah Quirk Sarah is a fractional marketing leader with deep experience building marketing functions at early-stage companies. She spent four years at Managed by Q, rising from Email Marketing Manager to Head of Marketing while navigating two business model pivots, a complete rebrand, and an acquisition. Most recently she served as VP of Marketing at Northstar, where she helped win clients including Snap, Zoom, 23andMe, and NerdWallet. She has served on the leadership teams of two successful startup exits.