Before you have a team, a budget, or a roadmap, you have design decisions to make—and the ones you make early are the hardest to undo. This workshop covers how to build a product that real users actually want to use, from first principles. Led by Vince Li Vince is Operating Partner and Head of Design at Gutter Capital, where he works directly with portfolio founders to build exceptional product and brand experiences. He served as Head of Design at Managed by Q, then co-founded Opus Training in 2020, one of Gutter's earliest investments. At Opus, he designed a mobile-first product that achieved a 4.9 App Store rating for an audience that software has historically underserved. Earlier in his career, Vince was a Senior Product Designer at Moat, which was acquired by Oracle.